Product Marketing Manager

iZotope is looking for an experienced, hands-on product marketing manager who can drive the go-to-market strategy and execution for our Spire line of products including hardware and iOS/Android apps. With iZotope’s Spire platform, we’re defining a new product category that is changing the way that people make and perform music.


RESPONSIBILITIES

The Product Marketing Manager will be a key member of our team responsible for the daily management of this vital function of the Company. Specifically, you will be responsible for driving go-to-market strategy and execution, crafting the messaging and positioning, and working with the team to develop innovative marketing programs that drive demand. Attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities into benefits is crucial. In your role as a Product Marketing Manager you will be the expert in buyers, how they buy and their buying criteria and will transfer that knowledge to all sales channels.

  • Product positioning: Develop clear and compelling messaging and value proposition that differentiates the product in the market
  • Go-to-market: Develop and execute the product launch and long-term go-to-market strategy and manage the cross-functional implementation of the plan.
  • Sales enablement: Communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process.
  • Market intelligence: Be the expert on the customer through interviews, market analysis, and feedback across the business; be the expert on your competition and how to differentiate.


PROFESSIONAL QUALIFICATIONS

  • 5+ years of product marketing experience; experience with hardware, cloud, or SaaS products or services a plus.
  • Passion for music a plus
  • Demonstrated success developing new consumer products and/or platforms
  • Superior written and verbal communication skills
  • Experience marketing products in EMEA and APAC
  • Willing to travel up to 25%
  • Excellent people and management skills to interact with staff, colleagues and cross-functional teams, and third parties.


PERSONAL CHARACTERISTICS

  • Highest ethical standards, with the ability to effectively advocate for customers to influence all functions of the company.
  • Have a “do whatever it takes” mind-set. Possess a strong work ethic, willing to go the extra mile, hands-on yet can delegate well, and possess a “nothing is beneath me” attitude.
  • Individual must be a team player, solely focused on the total success of the company, as opposed to individual success.
  • Passionate, creative, team-oriented. 

 

This position is full-time and located in our Cambridge, MA office. Candidates must be authorized to work in the United States.

To Apply: https://hire.withgoogle.com/public/jobs/izotopecom/view/P_AAAAAAEAAHbM8ac_eAK7bp





About iZotope

iZotope makes Emmy-winning audio products and technologies that are used around the world. We have a wide range of customers, from the millions of consumers who enjoy our audio enhancement to GRAMMY-winning producers using our pro products. We are a rapidly growing team of highly motivated people who are constantly looking to innovate and improve the way we create and listen to audio.

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