Paid Media Manager

We are looking for a Paid Media Manager to drive help drive the strategy, execution and analysis of our paid media programs for the iZotope and Spire brands. As a key member of our e-commerce team, you’ll be rolling up your sleeves alongside our agency partners to drive customer acquisition targets across PPC, display, retargeting, feed management and social media ads to drive revenue and customer lifetime value.

To be successful, you’ll need to be analytical, creative and have hands on experience managing creating, executing and measuring paid media programs and vendors. You will connect the dots with marketing funnel data – balancing budget, quality, and conversion metrics. You’ll introduce new data-driven ideas, fast testing approaches and strive to deliver innovative ways to drive new customer growth.

Responsibilities will include:

  • Drive strategy, implementation, testing and optimization of all paid media campaigns
  • Manage the budget and determine the allocation that best drives revenue targets
  • Provide in-depth reporting and insightful analysis of program performance and efficiency
  • Prepare and present monthly performance reports and forecasts
  • Conceptualize new creative concepts and testing plans, and work closely with creative teams to ensure that ads are continuously optimized
  • Manage paid media agency budget, deliverables and results
  • Work collaboratively and productively with numerous internal stakeholders

Required Qualifications:

  • Bachelor’s degree
  • 3-5 years of experience in digital marketing roles with a strong emphasis on paid media
  • Demonstrable results via business KPIs from your work
  • Direct experience with Adwords, Google Analytics, Bing AdCenter, Microsoft Excel
  • Ability to define, test and evaluate data driven test plans based on business goals & customer insights
  • Experience with A/B and multivariate testing
  • Strong proficiency with Excel, pivot tables and macros - and a passion for data
  • B2C and/or e-commerce experience a plus

This position is full-time and located in our Cambridge, MA office. Candidates must be authorized to work in the United States.

To apply: https://hire.withgoogle.com/public/jobs/izotopecom/view/P_AAAAAAEAAADJ-WwR5wnLBZ


About iZotope

iZotope makes Emmy-winning audio products and technologies that are used around the world. We have a wide range of customers, from the millions of consumers who enjoy our audio enhancement to GRAMMY-winning producers using our pro products.  We are a rapidly growing team of highly motivated people who are constantly looking to innovate and improve the way we create and listen to audio.

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