In the age of music streaming, building a presence on streaming platforms is one of the most fundamental pillars on which to grow your band and your following. Above all streaming platforms, Spotify reigns king with nearly 50% market share based on streams.
So let’s check out some tips to get your Spotify profile to the top of its game.
Submit your songs to Spotify’s editorial playlists
Spotify’s editorial playlists are playlists curated by Spotify’s editors—think Rap Caviar, Hot Country, and New Music Friday. While Spotify has always been somewhat secretive about the behind-the-scenes for these playlists, Spotify says the selection process includes input from editors combined with listener data.
It’s no secret that Spotify’s curated playlists are a big deal for artists. One placement can translate to a significant number of new streams and access to thousands or even millions on new listeners. But just as these playlists offer an opportunity for artists, they’re also increasingly competitive.
In July 2018, Spotify introduced direct submissions for playlist consideration, allowing the opportunity for your music to be heard by editors—however, submissions can only be made for unreleased music. Be sure to upload your music to your distributor with enough time in advance to submit your music!
While the world of streaming has become increasingly competitive and even cutthroat over the past few years, having a solid plan can help you navigate this ever-changing landscape. Hopefully, your plan includes ways to make money on streaming platforms like Spotify.
Ultimately, the most important thing for any artists success is the music itself, so without losing sight of that, be prudent in crafting a strategy to have your music heard on the current reigning champ of music streaming.